Monday, January 17, 2011

The Coca Cola museum


PROJECT TITLE - The World of Coca Cola
LOCATION - USA, Atlanta,121 Baker Street NW
DEMOGRAPHIC DATA OF MID TOWN - 
Population -  11,035
Size -  1.13 square mile
Density -  9,726.67 persons per square land mile
Housing units - 1816
Postal code - GA 30313-1807
Area code - 01

Age group in (%) -
Male
Female
% of Males 
 % of Females 
0-9 years: 
2.9%
3.6%
10-19 years: 
29.1%
39%
20-29 years: 
48%
43.6%
30-39 years: 
9%
5.5%
40-49 years: 
5.8%
2.9%
50-59 years: 
2.8%
1.9%
60-69 years: 
1.4%
1.7%
70-79 years: 
0.8%
1.1%
80+ years: 
0.2%
0.8%
All Ages: 
Male:
54.2%
Female:
45.8%



Occupation - 
(among employed persons over 16 years old)
Mgt./Professional
37.8%
Service
 25.8%
Sales/Office
 24.4%
Farm/Fishing/Forestry
 1.3%
Construction/Extraction
 3.8%
Production/Transportation
 6.8%



Photographs of interior





















At the very beginning of the Coca Cola journey. 
























Coke bottle sculptures.
























Guests can enjoy a glass of coke at the end of the trip.























Giant coke machine.



My Thought:

This trip to the coca cola museum was a delightful experience.  The museum was very spacious, guests were arranged into groups, and each group was accompanied by a member of staff.  The journey through the museum was divided into parts.  At the beginning of the trip, a member of staff would welcome the guests and give them a joyful introduction about their journey.  Guests would then arrive at this double heighten space/plaza, where they can have their photos taken with the polar bears, huge coke bottle sculptures, pop art painting from earlier cultures.  I remember this space was full of energy, where guests were moving around, cameras flashing, and it is surrounded by colorful information of coca cola.  Moving on from the plaza and up the grand staircase, guest would then queue up for a short movie in the 4D theater.  It was a delightful experience with the moving chairs, controlled wind and water coming into the faces of guests according to the scenes in the movie.   A staff would then lead the guests through this tunnel of coca cola timeline.  Information such as how the first coke machine looked like, what was the inspiration for the design of coke bottle and how would coke be made nowadays, all this was packed into the journey through the tunnel.  At the end of the journey, guests would have the chance to taste drinks made by the coke company from all those different countries through giant coke machine, hence buy their coke memento at the souvenir store.  For a coca cola collector, this experience would truly amaze them, as they could see, touch and taste although out this journey.






Reference -

http://www.worldofcoca-cola.com/
http://unusuallife.com/2008/06/24/unusual-food-museums/

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